Innocent Chaos, an international alternative floristry brand based in Belfast is set to make its move into the corporate world. Renowned for alternative wedding bouquets, the business was impacted by the downturn in that market during the pandemic. Belfast based owner Sharon Hay had been looking at other markets and moved into the homeware market mid-2020.
Innocent Chaos is now is making the move into providing fabulous faux floral bouquets for hospitality, beauty, leisure, and corporate service businesses.
Sharon Hay said, “We had a completely full order book for weddings in 2020 and 2021″. We utilise luxury artificial blooms for keepsake wedding bouquets. This meant we had had most of our stock in place. With the studio packed to the rafters with stock and majority of weddings either cancelled or postponed last year we quickly moved into homeware with hatbox displays, letterbox blooms, posy jars and door wreaths as part of our offering.
In recent months however, we have been thinking about the impact Covid has had on businesses. The retail, hospitality and leisure markets are going to have to work harder than ever to attract people back after lockdown. They, however, will be operating on much tighter budgets. Our designs gives those businesses the opportunity to make their space look fabulous at a fraction of the price of regular fresh floral displays.”
Sharon Hay added, “We use only with the highest quality blooms. Sometimes even we think they are real, so businesses will not be compromising on quality. They will however, have a much more cost effective option with little to no maintenance to allow them to focus on other aspects of the business”.
“I am looking forward bringing our designs to a new market. We all know that flowers can brighten any space and with the year at we have all just had we could certainly do with things looking a little brighter.”
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